The Firm

Plaza Creator
Partners

Plaza Creator Partners is a strategic intelligence and execution firm specializing in creator marketing, influencer intelligence and audience research.

We help enterprise brands understand creator-led markets before they invest. Our research identifies the campaigns shaping a category, the audiences responding to them, the creators who hold genuine influence, and the messages and content formats most likely to produce measurable commercial outcomes.

The firm was established by operators with more than a decade of experience designing and delivering creator and influencer marketing programs for companies including Prime Video, Ubisoft, Match Group and Johnson & Johnson.

Plaza combines creator campaign analysis, psychographic audience intelligence and operational experience to support the complete investment cycle: from market diagnosis and creator selection to campaign strategy, execution and evaluation.

The Name

A family name, and a word for contested ground.

Where people gather, parties form, and advantage is won or lost. In its military sense, a plaza is a fortified place: a position to hold and defend.

That is how we see markets. Not as audiences to broadcast at, but as arenas to understand, enter, and win.

The Partners

Pedro Vizeu Plaza, Founding Partner

Pedro Vizeu Plaza

Founding Partner

Thirteen years in advertising technology, from search to performance to creator marketing, the last eight in creator marketing itself. Began in London at Yieldify, a Google Ventures portfolio company, where he helped Coca-Cola, British Airways, Iberia and Telecom Italia increase conversion through precisely targeted content. Founded Triunfei, a search intelligence firm for fintech products across Latin America, acquired by Webrock Ventures. Selected as an Endeavor Entrepreneur in 2022.

Most recently founded Viplink.ai, a creator marketplace scaled to more than 200,000 creators and over 5,000 collaborations, working with brands including Prime Video, Ubisoft, Match Group, Johnson & Johnson, Supercell, Kayak, Deezer, Wondershare, Busuu (part of Chegg) and Inner Circle, with campaigns delivered across markets from Hong Kong to London, Madrid, São Paulo, New York, Los Angeles and Miami.

Dhonatan Campagnaro, Founding Partner

Dhonatan Campagnaro

Founding Partner

Thirteen years building software, the last six focused on creator marketing infrastructure. Dhonatan Campagnaro began as a QA and IT specialist in Brazil, then spent five years as a full-stack developer and project lead, shipping more than 400 projects, e-commerce platforms, sales systems, dashboards, across fintech, adtech, automotive, marketing and geolocation.

In 2020, he co-founded Viplink, building the company's technical backbone solo on Ruby on Rails and React. He engineered the platform's creator discovery engine, which has generated over 1 million brand-context keywords and analyzed more than 500 million creators, plus the campaign, content-approval and payment system running a live roster of 10,000+ creators. Campaigns delivered for clients including Lemonade Insurance across the US, UK and France, with operations spanning Brazil, the United States and Europe.

The Record

Engagements across the partners' careers.

Entertainment, gaming, dating, healthcare, insurance and consumer technology, across seven markets.

Intelligence before investment. Always.

Start a conversation.