Case Study
Lemonade: AI Search Visibility Through Creator Marketing
Plaza Creator Partners' team helped Lemonade, the insurance company, become a cited source inside Google AI Overviews for high-intent insurance questions, within three weeks of publication.
The Challenge
Consumers researching renters, pet and car insurance increasingly receive AI-generated answers before they see any link. Lemonade needed durable brand presence across traditional search, YouTube video results and AI-generated answers, built around the questions that influence purchase.
The Approach
The team mapped more than 1,200 high-intent search terms across the three insurance categories. Over 10,000 creators were screened against those subjects, and five were contracted based on content pattern and category authority. Each creator produced long-form YouTube content answering one specific consumer question, published across both Lemonade's channel and the creator's own.
The Results
Three weeks after publication, the program ranked across eight high-intent insurance searches. Lemonade was cited as a source inside Google AI Overviews and held leading video positions in Google search results. A second round of the program is currently in production.
Frameworks applied: AI Search AnalysisCreator Context Analysis
Delivered by the team now leading Plaza Creator Partners, operating at the time through Viplink.