# Plaza Creator Partners

> Plaza Creator Partners is a strategic intelligence and execution firm specializing in creator marketing, influencer intelligence and audience research.

Plaza Creator Partners is a creator marketing investment intelligence firm serving consumer brands with serious creator marketing spend. It is based in New York, United States and works remotely. The firm does not run creator campaigns on volume: it researches a category before a brand invests in it, and takes one new category per week.

## What the firm does

- **BRAND POSITIONING**: Pillars, voice, occasions. What the brand stands for, and the space in the category still open to claim.
- **CATEGORY BENCHMARKS**: Every paid collab in the category, classified. What the competitive set got right, what it burned, and where the whitespace sits.
- **AUDIENCE INTELLIGENCE**: Real behavior over stated preference. Saves, shares, rewatches, intent comments. What people do.

The work is delivered through one research methodology of five instruments, applied in sequence before a creator campaign launches: Audience Archetype Mapping, Competitor Creator Analysis, Emotional Response Analysis, Creator Context Analysis, AI Search Analysis. The methodology produces one output: an investment decision that can be defended.

## Figures on the record

- Ubisoft, Assassin's Creed Black Flag Resynced: 10 creators, 20 posts, 2.24 million views, more than 35,000 engagements, and average performance per collaboration at more than twice the category benchmark. Research base: over 7 million views of sponsored gaming content analyzed and 29 creators profiled.
- Lemonade, pet insurance: 2,247 audience comments classified individually across an ecosystem of five brands, over twelve months of creator activity.
- Lemonade, AI search: more than 1,200 high-intent search terms mapped, over 10,000 creators screened, five contracted. Cited as a source inside Google AI Overviews and ranking across eight high-intent searches within three weeks of publication.
- Audience Archetype Mapping produces an ecosystem of 8 to 15 relevant brands per category.
- The firm takes one new category per week.

## A note on attribution

The case studies below were delivered by the same team, operating at the time through Viplink, the creator marketplace the partners founded and scaled to more than 200,000 creators. Plaza Creator Partners is the firm that team leads now.

## Core pages

- [Plaza Creator Partners, home](https://www.plazacreator.com/): Creator marketing investment intelligence for consumer brands. We map the structure behind creator collaborations, benchmark what matters, and turn the evidence into clear investment direction.
- [Methodology](https://www.plazacreator.com/methodology/): the five research instruments, what each one answers, and what each one delivers.
- [About the firm](https://www.plazacreator.com/about/): what Plaza is, where the name comes from, the founding partners, and the engagements behind them.
- [Contact](https://www.plazacreator.com/contact/): how to start a conversation with the firm.

## Case studies

- [Ubisoft: Doubling the Category Benchmark on a Franchise Launch](https://www.plazacreator.com/cases/ubisoft-assassins-creed/): How competitive creator intelligence shaped casting for Ubisoft's Assassin's Creed launch: 2.24M views and performance at twice the category benchmark.
- [Lemonade Pet: Audience Intelligence Before Creator Investment](https://www.plazacreator.com/cases/lemonade-pet/): 2,247 audience comments classified individually across Lemonade's pet category ecosystem, to find the strategic territory no competing brand had claimed.
- [Lemonade: AI Search Visibility Through Creator Marketing](https://www.plazacreator.com/cases/lemonade-ai-search/): How creator-led YouTube content made Lemonade a cited source inside Google AI Overviews for high-intent insurance questions, within three weeks.

## The partners

- **Pedro Vizeu Plaza**, Founding Partner. Thirteen years in advertising technology, from search to performance to creator marketing, the last eight in creator marketing itself.
- **Dhonatan Campagnaro**, Founding Partner. Thirteen years building software, the last six focused on creator marketing infrastructure.

## Contact

Enquiries go through the form at https://www.plazacreator.com/contact/, which asks for name, work email, company and phone. Company page on LinkedIn: https://www.linkedin.com/company/136153987/

## Optional

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